When the families Ferrer de Morais and Cândido Carneiro began to produce a high-quality distillate from sugar cane in northeastern Brazil in 1938, they laid the cornerstone for the global success of PITÙ without knowing it.
In the search for a name, they quickly agreed on “PITÚ”. PITÚ is a freshwater crab that is native to various rivers in Brazil. When the two founding families started to produce the spirit, the so called Pitu River – where a particularly large number of these crabs lived – was near the distillery, in the town of Vitoria de Santo Antão. This was the birth of the name and logo of the cachaça.
At the Engarrafamento PITÚ distillery, PITÚ is now produced under the most modern conditions and strict quality control. The Brazilians prefer to drink PITÚ pure, as Batida or as a Caipirinha. Maybe that explains the South American fire in the blood of the Brazilians. In Germany, Brazilian enthusiasm is spilling over as well – whether it be through samba music or the popular drink Caipirinha. PITÚ is simply part of a lively Brazilian evening.