{"id":40,"date":"2020-06-25T15:32:36","date_gmt":"2020-06-25T13:32:36","guid":{"rendered":"https:\/\/www.pitu.com\/?page_id=40"},"modified":"2020-08-26T16:54:27","modified_gmt":"2020-08-26T14:54:27","slug":"history","status":"publish","type":"page","link":"https:\/\/www.pitu.com\/en\/history\/","title":{"rendered":"When tradition meets passion"},"content":{"rendered":"\n<p>When the families Ferrer de Morais and C\u00e2ndido Carneiro began to produce a high-quality distillate from sugar cane in northeastern Brazil in 1938, they laid the cornerstone for the global success of PIT\u00d9 without knowing it.<\/p>\n\n\n\n<p>In the search for a name, they quickly agreed on &#8220;PIT\u00da&#8221;. PIT\u00da is a freshwater crab that is native to various rivers in Brazil. When the two founding families started to produce the spirit, the so called Pitu River \u2013 where a particularly large number of these crabs lived \u2013 was near the distillery, in the town of Vitoria de Santo Ant\u00e3o. This was the birth of the name and logo of the cacha\u00e7a.<\/p>\n\n\n\n<p>At the Engarrafamento PIT\u00da distillery, PIT\u00da is now produced under the most modern conditions and strict quality control. The Brazilians prefer to drink PIT\u00da pure, as Batida or as a Caipirinha. Maybe that explains the South American fire in the blood of the Brazilians. In Germany, Brazilian enthusiasm is spilling over as well &#8211; whether it be through samba music or the popular drink Caipirinha. PIT\u00da is simply part of a lively Brazilian evening.<\/p>\n\n\n\n<p>   <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-right\"><img decoding=\"async\" class=\"wp-image-42\" src=\"https:\/\/www.pitu.com\/wp-content\/uploads\/Pitu_Faesser.png\" alt=\"\" style=\"width: 350px\"><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the families Ferrer de Morais and C\u00e2ndido Carneiro began to produce a high-quality distillate from sugar cane in northeastern Brazil in 1938, they laid the cornerstone for the global success of PIT\u00d9 without knowing it. In the search for a name, they quickly agreed on &#8220;PIT\u00da&#8221;. PIT\u00da is a freshwater crab that is native &#8230;<\/p>\n","protected":false},"author":2,"featured_media":170,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/pages\/40"}],"collection":[{"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":10,"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/pages\/40\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/pages\/40\/revisions\/331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/media\/170"}],"wp:attachment":[{"href":"https:\/\/www.pitu.com\/en\/wp-json\/wp\/v2\/media?parent=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}