The origins of PITÚ

The origins of PITÚ


Way back in 1938, two tradition-rich families, Ferrer de Morais and Cândido Carneiro, teamed up and started jointly manufacturing this top-quality sugar-cane distillate in Northeastern Brazil. Right after the first taste-test, they recognized that their drink had a rosy future ahead of it.

Searching for an appropriate brand icon PITÚ’s founders agreed quickly upon “PITÚ”.PITÚ is a prawn found in several rivers in Brazil. When PITÚ’s founders started producing the spirit, there was a river called PITÚ River near their distillery in Vitória de Santo Antão in the federal state of Pernambuco, where there were plenty of PITÚ prawns, and they decided to name the product after the river and the prawn. In fact, this river irrigates the plantations of sugar cane in the region of Vitória de Santo Antão until these days.

These days, PITÚ is manufactured under ultramodern conditions and strict quality controls at the Engarrafamento PITÚ Distillery.

Brazilians prefer to drink their PITÚ either neat, as Batida, or as Caipirinha, which may explain why Brazilians have so much of that typical South-American fire in their blood.

Here in Germany as well, Brazilian enthusiasm is running over, whether it be in the form of samba music or the highly popular Brazilian drink, Caipirinha. PITÚ is simply an essential ingredient of any lively Brazilian evening.